Atlas entry

`upgrowth.in`

29 capabilities over MCP. First atlas observation.

Observed 3 Nov 2026, 23:03 UTC · passive: no tools called, no credentials sent · sha256:4814c2…5ca3

Capability facts

As observed from outside, at the time below

Observed: 3 Nov 2026, 23:03 UTC
Signed: 4 Nov 2026, 00:26 UTC

Protocols: MCP
Tools: 29
Declared sign-in: None declared

Effects counted AI readings, beta

Moves money: 0
Deletes or cancels records: 0
Sends messages to people: 0
Changes permissions: 0
Runs code: 0
Asks a person: 0

29 tools examined; 0 counted above a measured threshold.

Declared vs read disagreements

Declared read-only, read as writing: 0
Declared destructive, read as not writing: 0
Declared non-destructive, read as deleting: 0
Declared closed-world, read as reaching out: 0

Change since previous: First observation
Label status: Current

Surfaces

5 protocols checked

ARD	Not found	No document retrieved
A2A	Not found	0 skills
MCP	Valid	2025-11-25 · 29 tools · resources not advertised · prompts not advertised
OpenAPI	Not detected	0 operations
WebMCP	Not detected	0 declarative form tools · experimental

Exact states and meaning

ARD
absent
Exact state: not found · No document retrieved
The supported discovery location returned no matching document.
Not found does not prove the service exposes no such interface elsewhere.
Not observed / not fetched
A2A
absent
Exact state: not found · 0 skills
The supported discovery location returned no matching document.
Not found does not prove the service exposes no such interface elsewhere.
Not observed / not fetched
MCP
observed
Exact state: valid · Revision 2025-11-25 · 29 tools · resources not advertised · prompts not advertised
A usable protocol document was retrieved and validated.
Directly observed
OpenAPI
absent
Exact state: not detected · 0 operations
No endpoint was established from the evidence and scope that InterfaceDelta inspected.
Not detected does not prove that no endpoint exists.
Not observed / not fetched
WebMCP
absent
Exact state: not detected · 0 declarative form tools · experimental
No named declarative WebMCP form tools were observed in the origin root HTML.
Script-registered tools and other pages are not observed, so this does not mean the site has no WebMCP tools.
Not observed / not fetched

Capabilities

29 · inventory complete

Summary of the AI readings · beta

The service lists 29 capabilities, and 28 have AI readings.

ai_crawler_access_check and find_growth_moves are read as read-only.

Rows named: ai_crawler_access_check · find_growth_moves

Written by code from the AI readings on this page: it groups them and says nothing they do not.

The atlas shows each capability by its plain identifier, inputs and declared sign-in. Publisher descriptions, paths, links and source evidence are not published here.

MCP tools 29

acos_check
inputs ad_sales (required), ad_spend (required), currency, gross_margin_pct and 1 more
AI Computes only, changes nothing 0.86
ad_budget_planner
inputs click_to_lead_pct (required), cost_per_click (required), currency, lead_to_customer_pct (required) and 1 more
AI Computes only, changes nothing 0.93
ai_crawler_access_check
inputs domain (required)
AI Reads only 0.81
attrition_rate
inputs headcount_end (required), headcount_start (required), period_months, separations (required)
AI Computes only, changes nothing 0.89
book_strategy_call
break_even
inputs currency, fixed_costs (required), price_per_unit (required), target_profit and 1 more
AI Computes only, changes nothing 0.88
campaign_roi
inputs attributed_revenue (required), campaign_name, cost (required), currency and 1 more
AI Computes only, changes nothing 0.84
content_seo_check
inputs keyword, secondary_keywords, text (required)
AI Computes only, changes nothing 0.86
customer_lifetime_value
inputs annual_discount_rate_pct, average_order_value (required), cac, currency and 3 more
AI Computes only, changes nothing 0.90
ecommerce_metrics
inputs currency, customers, orders (required), revenue (required) and 2 more
AI Computes only, changes nothing 0.82
engagement_rate
inputs base_type, base_value (required), comments, likes and 3 more
AI Computes only, changes nothing 0.86
find_growth_moves
inputs company, keyword, limit, sector
AI Reads only 0.90
growth_projection
inputs growth_rate_pct (required), period_type, periods (required), start_value (required) and 1 more
AI Computes only, changes nothing 0.89
growth_rate
inputs end_value (required), period_type, periods (required), start_value (required)
AI Computes only, changes nothing 0.86
instagram_earnings
inputs avg_engagements_per_post, currency, followers (required), posts_per_month (required) and 4 more
AI Computes only, changes nothing 0.88
max_affordable_cac
inputs currency, gross_margin_pct (required), lead_to_customer_pct, monthly_churn_pct (required) and 2 more
AI Computes only, changes nothing 0.90
mdr_charges
inputs currency, fixed_fee_per_transaction, gst_pct, mdr_pct (required) and 2 more
AI Computes only, changes nothing 0.84
meta_tags_builder
inputs description (required), image_url, page_type, site_name and 3 more
AI Computes only, changes nothing 0.80
period_change
inputs comparison, current_value (required), previous_value (required)
AI Computes only, changes nothing 0.88
ppc_forecast
inputs conversion_rate_pct (required), cost_per_click (required), currency, gross_margin_pct and 2 more
AI Computes only, changes nothing 0.86
roas_check
inputs ad_revenue (required), ad_spend (required), currency, gross_margin_pct (required)
AI Computes only, changes nothing 0.90
robots_txt_generator
inputs ai_search, ai_training, ai_user_fetch, disallow_paths and 1 more
AI Computes only, changes nothing 0.82
schema_generator
inputs data (required), schema_type (required)
AI Computes only, changes nothing 0.82
seo_roi
inputs conversion_rate_pct (required), currency, gross_margin_pct, monthly_organic_visits_gain (required) and 3 more
AI Computes only, changes nothing 0.84
share_of_voice
inputs brand_name (required), brand_value (required), competitors (required), metric
AI Computes only, changes nothing 0.88
unit_economics
inputs acquisition_spend (required), currency, gross_margin_pct (required), monthly_churn_pct (required) and 2 more
AI Computes only, changes nothing 0.92
website_ad_revenue
inputs ads_per_page, cpm, currency, fill_rate_pct and 2 more
AI Computes only, changes nothing 0.85
youtube_earnings
inputs avg_view_duration_minutes, cpm, currency, monetized_playback_pct and 3 more
AI Computes only, changes nothing 0.87
ytd_growth
inputs last_year_monthly, last_ytd_total, months_elapsed, this_year_monthly and 1 more
AI Computes only, changes nothing 0.86

Not observed in this Passport: A2A skills, MCP resources, MCP prompts, OpenAPI operations.

Declared and observed

29 tools declare hints; the AI readings agree with all 28 that have a reading.

A disagreement is not a finding about the service: either side can be wrong. How we compare declarations and readings.

Atlas history

1 observation

3 Nov 2026, 23:03 UTC29 capabilities · MCP 2025-11-25 · MCP endpoint validFirst observation
Fingerprint and versions
Fingerprint
4814c204b0673ea39090008431bc0b723e755df4707f3e4210e8f33ea6205ca3
Passport schema
0.5.0, passport-semantic-v4
Consistency
MCP_PROMPTS_ADVERTISEMENT_LIST: not applicable · MCP_RESOURCES_ADVERTISEMENT_LIST: not applicable · MCP_TOOLS_ADVERTISEMENT_LIST: match · OPENAPI_MCP_EXPLICIT_MAPPING: not applicable

Each class compares an observation with the previous atlas observation. Runs of unchanged observations are grouped. Struck values are what the previous observation recorded; inserted values are what this one recorded.

About this entry

in.upgrowth/growth-toolkit
Listed
Official MCP Registry · first listed 3 Nov 2026 · last listed 3 Nov 2026

Passive observations of a public interface listed in the Official MCP Registry. An observation does not verify security, ownership or compliance, and InterfaceDelta assigns no scores or rankings. Methodology · Report an inaccuracy · Ask for removal

Identity and snapshot

Target key: sha256:3993fbb81f090b97692e0142dd815278cd34d1078c14e06e09ae34bdb258d88d
Locator SHA-256: 9b67842e75213fa64bcda17c54e2c7435423a6837303b9b7ae795938ebc5790c
Snapshot generated: 4 Nov 2026, 00:59 UTC

The entry is one exact observed target, not a real-world service identity, and implies no ownership. Endpoint paths are not published; the locator hash lets an operator confirm their own URL.